challenges of working with a not-for-profit organisation.
Reliant purely on material supplied by volunteers, Origin
delivered the ‘getintoameriocanfootball’ website
and campaign on-time and to budget. As a result, the sport
of American Football in the UK has greater awareness
and has benefited enormously.
Click to visit website
THE BRIEF
BRANDING:(www.getintoamericanfootball.com) American Football is one of the fastest growing sports in the UK. www.getintoamericanfootball.com needed a brand to reflect the sport of American Football. The brand needed to be versatile enough to appear on everything from pens to footballs. The brief dictated that the image of a ball or helmet could not be used as these symbols only related to specific types of game that come under the umbrella of American Football, the game. The logo is purely typographical for that reason. There are 5 sub brands that use the same template logo for Play, Referee, Coach, Volunteer and Fan.
WEBSITE:www.getintoamericanfootball.com is a site that engages, inspires and informs anyone interested in playing, refereeing, coaching or just being a fan of American Football. It is a complete user content-driven site that has full content management control. The site was populated entirely by the client, using the platform we designed and built.
WEBSITE FEATURES
- Constructed to adhere to WCAG (Website Content Accessibility Guidelines) and the DDA (Disability Discrimination Act)
- Live RSS news feeds from the BAFA (British American Football Association)
- Interactive events calender (content managed)
- Content management system with facility to add/edit/delete content pages with image upoad
- Streaming 50-minute long video documentary
- ‘Search the site’ facility
- Online bespoke American Football game
Only just launched! - a full ecommerce site to promote and sell T-Shirts made from naturally sustainable bamboo and organic cotton.
The support site for the TV advertised national launch of the 007 Spycards Partwork and card game aimed at 7-12 year olds.