Barley Mow Centre
10 Barley Mow Passage
Chiswick
London, W4 4PH
T: 0203 1426478
F: 0871 6615498
E: info@origin.uk.com
Without doubt the most effective and quantifiable method of online advertising today is Pay Per Click search engine marketing.
WHAT IS PAY PER CLICK?
Rather than battling to register your website and gain high rankings for highly contested top rankings, search engines offer an alternative system whereby you pay for a users visit to your site. This method of gaining leads from a search engine is known as pay-for-click. The majority of search engines sell Pay-for-click ads.
PAY PER CLICK SEARCH ENGINES:
Google, Yahoo, Overture, Lycos, MSN, Ask Jeeves, AltaVista, AOL.
WHY DOES PAY PER CLICK?
Pay Per Click listings puts your company in front of people looking for your products or services online.When a potential client clicks on your Pay for click advert they are taken to your site, they are already in the market to buy from you. This makes a pre-qualified lead which gives a higher chance of a sale.
WHAT CAN ORIGIN OFFER?
- Setup accounts with the search engines
- Monitor your PPC activity
- Produce a comprehensive list of relevant search terms
- Write ad text
- Provide detailed monthly reports
- Optimise each search term against ROI
- Manage bids on all search terms, up to 48 times per day
- Provide brand protection and monitoring
- Provide options for click fraud detection services
WHAT DOES THE PROCESS INVOLVE
- Once we have setup your google account we establish the most effective keywords and keyphrases associated to your business e.g.
‘Cheap banner stands, cost effective banner stands, roller banner stands, roller banners, banner stands, exhibition stands, exhibition displays, pop up displays, pop up stands, display systems, pop up stand, banner stand systems,trade show graphics,display system, retractable stands, modular display systems, Vinyl banners, large format graphics, PVC banners, Display Stands, banner stand, replacement graphics’ - We then write your google ad for maximum exposure and to minimise wasted click throughs
- After establishing a google account with a good line of credit we start the campaign at a low CPC (cost per click) for a test period of 3-5days
- Once we have established the right CPC to compete with your competitors and reach a high ranking we supply you with a complete report of your performance and recomendations on how to continue the campaign (see example report)