Case Study - 007 Spy Cards

Website

(www.007spycards.com) To promote the national launch of the 007 collectors card game and partwork magazine. The site needed to attract the target market of 7-12yr olds and inspire them to participate in the game and collect the informative magazine. Among the numerous features the website has a working online card game demo, an interactive magazine and a card carousel to view all the available cards in the collection.

The Launch in early 2008 of the cards has already been a massive success and the site traffic tops 2000 unique visitors a day.

Website Features

• Animated ‘flash’ intro with 3D embedded graphics

• Features such as an animated lamp switch (light on/off) and animated pop-up web cam

• Interactive magazine i.e. the user can turn the page or instantly flick to their desired page

• Card carousel programmed from scratch to present all the available cards. The carousel was a concept we designed to show all the cards while allowing the user to click and view a more detailed close-up

• Bespoke programmed card game demo which mimics the actual game. The game randomly deals 20 cards between the computer and the user and allows you to experience the addictive gameplay