Magento Development

License to Charm is a unique jewellery company offering unique handmade jewellery. The brand includes licensed products such as Wallace and Gromit and Miffy character jewellery. There is a physical retail outlet, however, the main shop window is the ecommerce platform whose selling is leveraged through social media channels and google shopping.


License to Charm required an ecommerce shop window to build their brand and product to the consumer. They required a platform that could scale with their growing product range and was intuitive enough to allow easy filtering of the unique jewellery offering. Whist selling jewellery SEO and social engagement is an important priority.


The solution was a headless Magento setup with a PWA front-end. The front-end user interface is, therefore, more fluid and user-friendly whilst retaining the powerful tracking and metrics of a Magento back-end platform.


This allows the License to Charm team to promote product ranges through channels such as Google shopping/Instagram and funnelling sales into their site. A continued retainer allows Origin to contribute to increasing SEO optimisation, CRO improvements and improving User Experience.


Established since 1997, we have built over 200 websites and multiple bespoke online systems including in-house intranet and extranet systems.

We deal with start-up companies right through to multi-national organisations and globally recognised brands.

Our developers & creatives are all experienced professionals.

Our services include digital brand strategy and digital marketing, whether marketing or digital strategy is part of the brief, or not, this always rubs off on your project.

As a small agency, we punch above our weight giving you a better ROI and ultimately better results.