Water Rower

Vue JS + Magento Development

Widely regarded as the most realistic simulator of on-water rowing, WaterRower has been dedicated to creating rowing machines of exceptional quality and design for over 30 years. The brand’s existing UK ecommerce website required a complete overhaul to improve the overall user experience and to help capture and convert a higher proportion of the target audience. Following an initial consultation and extensive research, we redesigned the user interface and built an entirely new ecommerce system. As a result, the client has since reported a notable increase in conversion rate, organic traffic and overall revenue.


The site was built using a combination of the Vue.js framework and the flexible yet powerful Magento content management system, allowing the client to easily manage their online store and analyse traffic using an intuitive interface.


We took a clean, image-led approach to the new UI and UX design, focusing primarily on the exceptional build quality and impressive features of the WaterRower product range.


We radically improved the user’s experience in finding and purchasing their ideal equipment, through clear categorisation, comprehensive search features, and helpful recommendations on complementary products. All managed through a headless Magento setup with PWA front-end.


Established since 1997, we have built over 200 websites and multiple bespoke online systems including in-house intranet and extranet systems.

We deal with start-up companies right through to multi-national organisations and globally recognised brands.

Our developers & creatives are all experienced professionals.

Our services include digital brand strategy and digital marketing, whether marketing or digital strategy is part of the brief, or not, this always rubs off on your project.

As a small agency, we punch above our weight giving you a better ROI and ultimately better results.